Opus 41

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If you have a restaurant, check
out our Restaurant Package and let
us help you increase your traffic.

Your Site is More Than a Brochure is the latest article by Opus 41 principal, Howard Abrams. The article discusses ways to use your web site to promote your retail business.

 

Restaurant Package

Opus41 creates restaurant web presences that will engage customers beyond simply posting of hours and menus. Competition is fierce but your narrative assets are your advantage. Opus41 offers a web system that will help you provoke and retain customer interest in your cusine and venue.

The following are the components of our “restaurant package.” You can choose all or some of them as well as ask for something special. If you would like to see this in action, visit some of our customers, like E-San Thai Cuisine (www.e-santhai.com).

  • Web Site — To begin with, we can have our graphic design team create your site including registering a domain name. If you already have a site, we can create a fresh new look with content that reflects the image you would like to convey to your customers. (Read more…)

  • Menu Ordering — We will put your menu online and allow online customers to select individual items. They can then specify options via a pulldown menu of preselected options (choice of meat or sides or spice level, etc.). Their order along with their name and phone number are faxed to your location. One of your staff calls back to confirm the order, and it is either delivered (if you have that available) or the customer gets it for “take-out.”

    This service is ideal if you have a large menu or your clientele is not very familiar with your selections or if your business is primarily take-out and delivery.

  • Chef’s Special — After picking up the day’s ingredients, you or your chef may come up with a special for the day. Updating your web site with this information should be as easy as updating your white board, and you can update your site by sending an email with the description. Quite simple.

  • Syndicated Content — To increase interest in your restaurant, we have found that your web site should be more than just a brochure. Monthly articles about your cuisine, ingredients or even pairings of your food with wine will get your customers to come back to your site regularly and keep you in the front of their mind.

    Of course you are business owner and a chef, not a writer. We have agreements in place with food writers to syndicate content on many cuisines. We can even work with you to create original content.

  • Newsletters — Once you have dynamic content, the next step is to format it in a monthy electronic newsletter that is sent to your online mailing list of customers. New customers can sign up for this newsletter on your web site. This also allows you to send out regular promotions and coupons.

Did we get your creative juices flowing? If so, give us a call at 503.267.3106.